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Promotional Item Comparison: 7.5" Megaphone vs. Ruler - Twelve-inch Measureview, Acrylic, 12.25" x 2" x 0.25"How does 7.5" Megaphone fare in comparison with Ruler - Twelve-inch Measureview, Acrylic, 12.25" x 2" x 0.25"? Before having both products go head-to-head, it is essential for you to know that by adding imprinted gifts to your marketing mix, you are already improving your strategy. Custom giveaways give your brand more marketing mileage than most commonly used methods of advertising. Often, these tangible giveaways are kept by your client for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both 7.5" Megaphone and Ruler - Twelve-inch Measureview, Acrylic, 12.25" x 2" x 0.25" have special benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main goal. Ask yourself what the purpose of this strategy is. Is the custom gift a prospecting tool? Will you use it to motivate employees? Do you simply want to advertise your brand? Are you trying to promote customer loyalty? The next question to ask is your budget capacity. While one logo item may seem better than the other, will it fit your marketing budget? Will picking 7.5" Megaphone over Ruler - Twelve-inch Measureview, Acrylic, 12.25" x 2" x 0.25" mean less items? Have you considered the add-on cost associated with each item? How different will the imprinting cost be if you select one product over the other? Third on your list of things to consider should be your audience. A firm understanding of your target market should clue you in as to what your market segment would be more likely to enjoy. Fourth, find out if your chosen distribution strategy would still apply to both giveaways. This is really useful if you are trying to measure the difference between two advertising specialties from very different categories. For example, you've decided that packaging the promo product as a dimensional mailer is the best way to go. If you are in the process of choosing between a bag and a mouse pad, it would be helpful to find out the delivery cost difference between the two giveaways. Branders has a wide array of promo items online. Branders is the only online source that allows you to "see before you buy". Preview your artwork on your advertising specialties before you make a decision with our state-of-the-art production-realistic PhotoSample technology.
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