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Promotional Item Comparison: 20 oz. Water Bottle vs. Ruler - Twelve-inch Measureview, Acrylic, 12.25" x 2" x 0.25"How does 20 oz. Water Bottle match up to Ruler - Twelve-inch Measureview, Acrylic, 12.25" x 2" x 0.25"? Before having both products go head-to-head, it is essential for you to know that by adding imprinted gifts to your marketing mix, you are already amping up your strategy. Personalized items give your brand more marketing mileage than most commonly used methods of promotions. Often, these tangible gifts are kept by the recipient for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both 20 oz. Water Bottle and Ruler - Twelve-inch Measureview, Acrylic, 12.25" x 2" x 0.25" offer special benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main objective. Analyze what the purpose of this strategy is. Is the personalized product a prospecting tool? Will you use it to motivate employees? Do you simply want to advertise your brand? Are you trying to promote customer loyalty? The second question to ask is your budget capacity. While one promotional item may seem better than the other, will it fit your marketing budget? Will choosing 20 oz. Water Bottle over Ruler - Twelve-inch Measureview, Acrylic, 12.25" x 2" x 0.25" mean less items? Have you considered the add-on cost associated with each item? How different will the personalizing cost be if you select one product over the other? Third on your list of things to consider should be your market. A good understanding of your target market should clue you in as to what your market would be more likely to appreciate. Finally, factor in if your chosen distribution method would still be applicable to both products. This is particularly useful if you are trying to evaluate the difference between two custom items from very different categories. For example, you've decided that packaging the promo item as a dimensional mailer is the best way to go. If you are in the process of choosing between a stress ball and a radio, it would be helpful to find out the shipping cost difference between the two products. Branders has the most comprehensive collection of customized items online. We are the only online source that allows you to "see before you buy". See your design on your advertising specialties before you make a decision with our hi-tech production-realistic PhotoSample technology.
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