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Promotional Item Comparison: Rounder Paper Clips vs. Pen - Dry Erase, Expo® Fine PointHow does Rounder Paper Clips fare in comparison with Pen - Dry Erase, Expo® Fine Point? Before having both products go head-to-head, it is essential for you to know that by adding customized products to your marketing mix, you are already improving your strategy. Customized products give your brand more marketing mileage than most commonly used methods of advertising. Often, these tangible gifts are kept by your client for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Rounder Paper Clips and Pen - Dry Erase, Expo® Fine Point present particular benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main goal. Analyze what the purpose of this strategy is. Is the personalized item a prospecting tool? Will you use it to motivate employees? Do you just want to advertise your brand? Are you trying to encourage customer loyalty? The second question to answer is your budget capacity. While one promotional item may seem better than the other, will it fit your promotional budget? Will choosing Rounder Paper Clips over Pen - Dry Erase, Expo® Fine Point mean a reduced number of items? Have you thought about the add-on cost associated with each item? How different will the imprinting cost be if you select one item over the other? Third on your list of things to consider should be your audience. A good understanding of your market should give you a clue as to what your market segment would be more likely to enjoy. Finally, factor in if your chosen distribution method would still apply to both products. This is particularly useful if you are trying to evaluate the difference between two promotional items from very different categories. For instance, you've decided that packaging the gift as a dimensional mail is the best way to go. If you are in the process of choosing between a stress ball and a mouse pad, it would be helpful to know the shipping cost difference between the two products. Branders offer a wide array of personalized gifts online. Branders is the only online source that allows you to "see before you buy". Preview your design on your advertising specialties before you make a decision with our hi-tech production-realistic PhotoSample technology.
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