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Promotional Item Comparison: Basic 3.75"x5" Jotterpad with Blank Paper vs. Bag -Travel ScoutHow does Basic 3.75"x5" Jotterpad with Blank Paper match up to Bag -Travel Scout? Before having both products go head-to-head, it is important for you to know that by adding customized products to your marketing mix, you are already improving your technique. Promo items give your brand more marketing mileage than most commonly used methods of promotions. Often, these tangible giveaways are kept by the recipient for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Basic 3.75"x5" Jotterpad with Blank Paper and Bag -Travel Scout present certain benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main objective. Find out what the purpose of this strategy is. Is the customized product a prospecting tool? Will you use it to motivate personnel? Do you simply want to promote your brand? Are you trying to encourage customer loyalty? The second question to ask is your financial capacity. While one advertising specialty may seem better than the other, will it fit your selecting? Will choosing Basic 3.75"x5" Jotterpad with Blank Paper over Bag -Travel Scout mean less items? Have you considered the add-on cost associated with each item? How different will the customizing cost be if you pick one item over the other? Third on your list of factors to consider should be your target market. A firm understanding of your market should give you a clue as to what your market segment would be more likely to appreciate. Fourth, factor in if your chosen distribution strategy would still be applicable to both giveaways. This is especially useful if you are attempting to measure the difference between two personalized items from totally different categories. For example, you've decided that packaging the gift as a mailer is the best way to go. If you are in the process of choosing between a bag and a notebook, it would be helpful to find out the shipping cost difference between the two products. Branders has a wide array of promotional products online. We are the only online source that allows you to "see before you buy". See your imprint on your promo items before you make a decision with our high-tech production-realistic PhotoSample technology.
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