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Promotional Item Comparison: Bic Clic Stic Ballpoint Pens vs. Water Bottle - 16 oz. Nalgene Water Bottle, 24.25" x 17.50" x 16"How does Bic Clic Stic Ballpoint Pens fare in comparison with Water Bottle - 16 oz. Nalgene Water Bottle, 24.25" x 17.50" x 16"? Before having both products go head-to-head, it is important for you to know that by adding logo gifts to your marketing mix, you are already amping up your strategy. Promo giveaways give your brand more marketing mileage than most commonly used methods of marketing. Often, these tangible items are kept by your client for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Bic Clic Stic Ballpoint Pens and Water Bottle - 16 oz. Nalgene Water Bottle, 24.25" x 17.50" x 16" have particular benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main goal. Figure out what the purpose of this strategy is. Is the custom gift a prospecting tool? Will you use it to motivate employees? Do you simply want to advertise your brand? Are you trying to promote customer loyalty? The second question to ask is your budget capacity. While one promo product may seem better than the other, will it fit your budget? Will picking Bic Clic Stic Ballpoint Pens over Water Bottle - 16 oz. Nalgene Water Bottle, 24.25" x 17.50" x 16" mean less items? Have you thought about the add-on cost associated with each item? How different will the customizing cost be if you choose one item over the other? Third on your list of things to consider should be your target market. A good understanding of your audience should give you a clue as to what your market would be more likely to enjoy. Finally, find out if your chosen distribution method would still be apt for both products. This is especially useful if you are attempting to evaluate the difference between two logo items from totally different categories. For instance, you've decided that packaging the item as a mail out gift is the best way to go. If you are in the process of choosing between a flashlight and a mouse pad, it would be helpful to find out the delivery cost difference between the two giveaways. Branders has the most comprehensive collection of logo giveaways online. Branders is the only web source that allows you to "see before you buy". See your logo on your promo items before you make a decision with our high-tech production-realistic PhotoSample technology.
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