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Promotional Item Comparison: Cotton Canvas Tote vs. Ruler - Twelve-inch Measureview, Acrylic, 12.25" x 2" x 0.25"How does Cotton Canvas Tote compare with Ruler - Twelve-inch Measureview, Acrylic, 12.25" x 2" x 0.25"? Before having both products go head-to-head, it is essential for you to know that by adding customized merchandise to your marketing mix, you are already amping up your technique. Custom merchandise give your brand more marketing mileage than most traditional methods of promotions. Often, these tangible items are kept by your client for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Cotton Canvas Tote and Ruler - Twelve-inch Measureview, Acrylic, 12.25" x 2" x 0.25" have particular benefits that work to their advantage. There are some factors to consider when choosing one over the other. First, you should base your decision on your main goal. Ask yourself what the purpose of this strategy is. Is the personalized product a prospecting tool? Will you use it to motivate employees? Do you simply want to spread the word about your brand? Are you trying to encourage customer loyalty? The next question to answer is your budget capacity. While one logo item may seem better than the other, will it fit your marketing budget? Will picking Cotton Canvas Tote over Ruler - Twelve-inch Measureview, Acrylic, 12.25" x 2" x 0.25" mean less items? Have you thought about the add-on cost associated with each item? How different will the imprinting cost be if you select one product over the other? Third on your list of things to consider should be your market. A good understanding of your market should clue you in as to what your target market would be more likely to appreciate. Finally, find out if your chosen distribution strategy would still be applicable to both gifts. This is particularly useful if you are attempting to weigh the difference between two customized items from dramatically different categories. For instance, you've decided that packaging the promo product as a dimensional mail is the best way to go. If you are in the process of choosing between a key chain and a radio, it would be helpful to find out the shipping cost difference between the two products. Branders.com has the largest selection of custom items online. Branders is the only web source that allows you to "see before you buy". See your artwork on your advertising specialties before you make a decision with our hi-tech production-realistic PhotoSample technology.
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