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Promotional Item Comparison: Cotton Canvas Tote vs. Water Bottle - 16 oz. Nalgene Water Bottle, 24.25" x 17.50" x 16"How does Cotton Canvas Tote fare in comparison with Water Bottle - 16 oz. Nalgene Water Bottle, 24.25" x 17.50" x 16"? Before having both products go head-to-head, it is critical for you to know that by adding logo merchandise to your marketing mix, you are already improving your technique. Personalized gifts give your brand more marketing mileage than most traditional methods of advertising. Often, these tangible giveaways are kept by the recipient for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Cotton Canvas Tote and Water Bottle - 16 oz. Nalgene Water Bottle, 24.25" x 17.50" x 16" offer certain benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main goal. Figure out what the purpose of this strategy is. Is the customized gift a prospecting tool? Will you use it to motivate employees? Do you simply want to promote your brand? Are you trying to promote customer loyalty? The second question to answer is your budget capacity. While one logo item may seem better than the other, will it fit your budget? Will picking Cotton Canvas Tote over Water Bottle - 16 oz. Nalgene Water Bottle, 24.25" x 17.50" x 16" mean a reduced number of items? Have you thought about the add-on cost associated with each item? How different will the imprinting cost be if you select one product over the other? Third on your list of factors to consider should be your market. A good understanding of your market should clue you in as to what your market segment would be more likely to appreciate. Lastly, factor in if your chosen distribution method would still apply to both giveaways. This is especially useful if you are attempting to weigh the difference between two customized items from totally different categories. For instance, you've decided that packaging the item as a dimensional mail is the best way to go. If you are in the process of choosing between a shirt and a mouse pad, it would be helpful to find out the shipping cost difference between the two items. Branders has the most comprehensive collection of personalized items online. Branders is the only web source that allows you to "see before you buy". See your artwork on your promotional products before you make a decision with our high-tech production-realistic PhotoSample technology.
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