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Promotional Item Comparison: Cotton Canvas Tote vs. 20 oz. Water BottleHow does Cotton Canvas Tote fare in comparison with 20 oz. Water Bottle? Before having both products go head-to-head, it is critical for you to know that by adding promotional items to your marketing mix, you are already improving your strategy. Customized gifts give your brand more marketing mileage than most traditional methods of advertising. Often, these tangible gifts are kept by the recipient for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Cotton Canvas Tote and 20 oz. Water Bottle present certain benefits that work to their advantage. There are some factors to consider when choosing one over the other. First, you should base your decision on your main objective. Analyze what the purpose of this strategy is. Is the customized gift a prospecting tool? Will you use it to motivate personnel? Do you simply want to spread the word about your brand? Are you trying to promote customer loyalty? The second question to ask is your financial capacity. While one logo item may seem better than the other, will it fit your selecting? Will choosing Cotton Canvas Tote over 20 oz. Water Bottle mean less items? Have you thought about the add-on cost associated with each item? How different will the customizing cost be if you select one item over the other? Third on your list of factors to consider should be your audience. A good understanding of your target market should clue you in as to what your market would be more likely to enjoy. Last but not the least, find out if your chosen distribution method would still work for both giveaways. This is particularly useful if you are attempting to measure the difference between two personalized items from dramatically different categories. For instance, you've decided that packaging the promo item as a mail out gift is the best way to go. If you are in the process of choosing between a key chain and a mouse pad, it would be helpful to know the shipping cost difference between the two products. We offer a wide array of custom giveaways online. We are the only online source that allows you to "see before you buy". Preview your imprint on your promotional items before you make a decision with our hi-tech production-realistic PhotoSample technology.
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