 | ||||||||
|
||||||||
|
| Promotional Items, Promotional Products & Corporate Gifts for Your Trade Show Promotions | ||||||||||||||||||||
|
|
|
|||||||||||||||||||
|
||||||||||||||||||||
Promotional Item Comparison: Tape Measure - 3 Foot Stainless vs. Tape Measure, 16' - Calculator / Notepad / Light - 4-in-1How does Tape Measure - 3 Foot Stainless match up to Tape Measure, 16' - Calculator / Notepad / Light - 4-in-1? Before having both products go head-to-head, it is essential for you to know that by adding custom items to your marketing mix, you are already improving your technique. Customized giveaways give your brand more marketing mileage than most traditional methods of promotions. Often, these tangible gifts are kept by your customer for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Tape Measure - 3 Foot Stainless and Tape Measure, 16' - Calculator / Notepad / Light - 4-in-1 present particular benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main objective. Determine what the purpose of this strategy is. Is the promo item a prospecting tool? Will you use it to motivate employees? Do you just want to market your brand? Are you trying to promote customer loyalty? The second question to answer is your financial capacity. While one logo item may seem better than the other, will it fit your marketing budget? Will choosing Tape Measure - 3 Foot Stainless over Tape Measure, 16' - Calculator / Notepad / Light - 4-in-1 mean less items? Have you considered the add-on cost associated with each item? How different will the imprinting cost be if you select one item over the other? Third on your list of factors to consider should be your market. A good understanding of your market should clue you in as to what your target market would be more likely to appreciate. Fourth, factor in if your chosen distribution method would still apply to both products. This is particularly useful if you are trying to evaluate the difference between two promo merchandise from dramatically different categories. For instance, you've decided that packaging the gift as a mailer is the best way to go. If you are in the process of choosing between a key chain and a clock, it would be helpful to find out the delivery cost difference between the two items. Branders offer the largest selection of custom products online. Branders is the only online source that allows you to "see before you buy". See your design on your promo products before you make a decision with our high-tech production-realistic PhotoSample technology.
|
