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Promotional Item Comparison: Tape Measure - 3 Foot Stainless vs. 16' Chrome Tape MeasureHow does Tape Measure - 3 Foot Stainless match up to 16' Chrome Tape Measure? Before having both products go head-to-head, it is critical for you to know that by adding personalized items to your marketing mix, you are already amping up your technique. Customized gifts give your brand more marketing mileage than most commonly used methods of advertising. Often, these tangible items are kept by your customer for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Tape Measure - 3 Foot Stainless and 16' Chrome Tape Measure offer special benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main goal. Determine what the purpose of this strategy is. Is the custom product a prospecting tool? Will you use it to motivate personnel? Do you simply want to market your brand? Are you trying to encourage customer loyalty? The second question to ask is your financial capacity. While one corporate gift may seem better than the other, will it fit your marketing budget? Will picking Tape Measure - 3 Foot Stainless over 16' Chrome Tape Measure mean less items? Have you considered the add-on cost associated with each item? How different will the imprinting cost be if you choose one product over the other? Third on your list of factors to consider should be your target market. A firm understanding of your market should give you a clue as to what your niche would be more likely to appreciate. Fourth, find out if your chosen distribution method would still be applicable to both items. This is really useful if you are trying to weigh the difference between two logo items from very different categories. For instance, you've decided that packaging the item as a mail out gift is the best way to go. If you are in the process of choosing between a key chain and a calendar, it would be helpful to know the delivery cost difference between the two items. Branders.com offers the largest selection of custom items online. We are the only web source that allows you to "see before you buy". See your imprint on your promo products before you make a decision with our advanced production-realistic PhotoSample technology.
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