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Promotional Item Comparison: Keylight - House Keylight, 1.5" x 1.5" x 1.5" vs. Wireless Weather Station, Eva Molded Foam, 6.5"L x 3.75"H x 3.5"WHow does Keylight - House Keylight, 1.5" x 1.5" x 1.5" match up to Wireless Weather Station, Eva Molded Foam, 6.5"L x 3.75"H x 3.5"W? Before having both products go head-to-head, it is critical for you to know that by adding imprinted products to your marketing mix, you are already amping up your strategy. Custom products give your brand more marketing mileage than most traditional methods of marketing. Often, these tangible gifts are kept by your customer for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Keylight - House Keylight, 1.5" x 1.5" x 1.5" and Wireless Weather Station, Eva Molded Foam, 6.5"L x 3.75"H x 3.5"W present special benefits that work to their advantage. There are some factors to consider when choosing one over the other. First, you should base your decision on your main objective. Ask yourself what the purpose of this strategy is. Is the promotional gift a prospecting tool? Will you use it to motivate employees? Do you simply want to advertise your brand? Are you trying to promote customer loyalty? The next question to ask is your budget capacity. While one promotional product may seem better than the other, will it fit your selecting? Will choosing Keylight - House Keylight, 1.5" x 1.5" x 1.5" over Wireless Weather Station, Eva Molded Foam, 6.5"L x 3.75"H x 3.5"W mean less items? Have you considered the add-on cost associated with each item? How different will the customizing cost be if you select one item over the other? Third on your list of things to consider should be your target market. A good understanding of your audience should clue you in as to what your market segment would be more likely to enjoy. Finally, find out if your chosen distribution strategy would still be applicable to both giveaways. This is especially useful if you are attempting to measure the difference between two logo items from dramatically different categories. For instance, you've decided that packaging the promo item as a mail out gift is the best way to go. If you are in the process of choosing between a stress ball and a pen, it would be helpful to know the shipping cost difference between the two items. Branders has a wide array of customized products online. We are the only web source that allows you to "see before you buy". See your artwork on your promo products before you make a decision with our state-of-the-art production-realistic PhotoSample technology.
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