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Promotional Item Comparison: Tape Measure - 10 Ft. with Level, Pen, & Notepad vs. Keylight - House Keylight, 1.5" x 1.5" x 1.5"How does Tape Measure - 10 Ft. with Level, Pen, & Notepad match up to Keylight - House Keylight, 1.5" x 1.5" x 1.5"? Before having both products go head-to-head, it is essential for you to know that by adding imprinted merchandise to your marketing mix, you are already improving your strategy. Customized gifts give your brand more marketing mileage than most commonly used methods of advertising. Often, these tangible giveaways are kept by your customer for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Tape Measure - 10 Ft. with Level, Pen, & Notepad and Keylight - House Keylight, 1.5" x 1.5" x 1.5" present special benefits that work to their advantage. There are some factors to consider when choosing one over the other. First, you should base your decision on your main objective. Ask yourself what the purpose of this strategy is. Is the promotional item a prospecting tool? Will you use it to motivate personnel? Do you just want to promote your brand? Are you trying to promote customer loyalty? The second question to answer is your budget capacity. While one promo product may seem better than the other, will it fit your selecting? Will picking Tape Measure - 10 Ft. with Level, Pen, & Notepad over Keylight - House Keylight, 1.5" x 1.5" x 1.5" mean a reduced number of items? Have you thought about the add-on cost associated with each item? How different will the personalizing cost be if you choose one product over the other? Third on your list of factors to consider should be your market. A good understanding of your market should clue you in as to what your niche would be more likely to enjoy. Finally, factor in if your chosen distribution strategy would still apply to both items. This is especially useful if you are trying to weigh the difference between two promo items from very different categories. For instance, you've decided that packaging the item as a dimensional mail is the best way to go. If you are in the process of choosing between a mug and a calendar, it would be helpful to find out the delivery cost difference between the two products. We have a wide array of customized merchandise online. Branders is the only web source that allows you to "see before you buy". Preview your artwork on your promotional products before you make a decision with our hi-tech production-realistic PhotoSample technology.
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