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Promotional Item Comparison: Tape Measure - Level, 10' vs. Rain Gauge - Classic Jumbo Rain Gauge, 10" x 5 5/8"How does Tape Measure - Level, 10' match up to Rain Gauge - Classic Jumbo Rain Gauge, 10" x 5 5/8"? Before having both products go head-to-head, it is critical for you to know that by adding customized merchandise to your marketing mix, you are already improving your technique. Customized products give your brand more marketing mileage than most traditional methods of promotions. Often, these tangible giveaways are kept by your customer for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Tape Measure - Level, 10' and Rain Gauge - Classic Jumbo Rain Gauge, 10" x 5 5/8" present particular benefits that work to their advantage. There are several factors to consider when choosing one over the other. First, you should base your decision on your main goal. Ask yourself what the purpose of this strategy is. Is the promotional item a prospecting tool? Will you use it to motivate employees? Do you simply want to promote your brand? Are you trying to encourage customer loyalty? The second question to answer is your financial capacity. While one giveaway may seem better than the other, will it fit your selecting? Will choosing Tape Measure - Level, 10' over Rain Gauge - Classic Jumbo Rain Gauge, 10" x 5 5/8" mean a reduced number of items? Have you thought about the add-on cost associated with each item? How different will the personalizing cost be if you select one item over the other? Third on your list of factors to consider should be your audience. A firm understanding of your audience should clue you in as to what your audience would be more likely to enjoy. Lastly, factor in if your chosen distribution method would still work for both giveaways. This is really useful if you are attempting to evaluate the difference between two logo items from very different categories. For example, you've decided that packaging the item as a dimensional mail is the best way to go. If you are in the process of choosing between a key chain and a clock, it would be helpful to know the delivery cost difference between the two items. Branders has a wide array of customized merchandise online. Branders is the only web source that allows you to "see before you buy". See your imprint on your promo products before you make a decision with our advanced production-realistic PhotoSample technology.
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