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Promotional Item Comparison: Tape Measure - Level, 10' vs. Cooler - Coleman 16-Quart CoolerHow does Tape Measure - Level, 10' compare with Cooler - Coleman 16-Quart Cooler? Before having both products go head-to-head, it is critical for you to know that by adding logo products to your marketing mix, you are already improving your technique. Promo merchandise give your brand more marketing mileage than most commonly used methods of advertising. Often, these tangible giveaways are kept by the recipient for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Tape Measure - Level, 10' and Cooler - Coleman 16-Quart Cooler present special benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main goal. List down what the purpose of this strategy is. Is the promo product a prospecting tool? Will you use it to motivate personnel? Do you just want to market your brand? Are you trying to encourage customer loyalty? The next question to answer is your budget capacity. While one advertising specialty may seem better than the other, will it fit your selecting? Will choosing Tape Measure - Level, 10' over Cooler - Coleman 16-Quart Cooler mean a reduced number of items? Have you considered the add-on cost associated with each item? How different will the customizing cost be if you pick one product over the other? Third on your list of factors to consider should be your market. A firm understanding of your market should give you a clue as to what your target market would be more likely to enjoy. Finally, find out if your chosen distribution strategy would still apply to both giveaways. This is really useful if you are attempting to measure the difference between two custom items from totally different categories. For example, you've decided that packaging the promo item as a mailer is the best way to go. If you are in the process of choosing between a shirt and a pen, it would be helpful to know the shipping cost difference between the two products. Branders has the largest selection of corporate gifts online. Branders is the only web source that allows you to "see before you buy". Preview your artwork on your advertising specialties before you make a decision with our state-of-the-art production-realistic PhotoSample technology.
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