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Promotional Item Comparison: Tape Measure - 16' Rubber/Blue Plastic vs. Laser Level Kit - Picture Perfect, 600D Polyester , 5.25"L x 2.5"H x 4"WHow does Tape Measure - 16' Rubber/Blue Plastic match up to Laser Level Kit - Picture Perfect, 600D Polyester , 5.25"L x 2.5"H x 4"W? Before having both products go head-to-head, it is important for you to know that by adding imprinted gifts to your marketing mix, you are already amping up your strategy. Customized gifts give your brand more marketing mileage than most traditional methods of promotions. Often, these tangible items are kept by your client for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Tape Measure - 16' Rubber/Blue Plastic and Laser Level Kit - Picture Perfect, 600D Polyester , 5.25"L x 2.5"H x 4"W offer particular benefits that work to their advantage. There are some factors to consider when choosing one over the other. First, you should base your decision on your main goal. Analyze what the purpose of this strategy is. Is the logo product a prospecting tool? Will you use it to motivate employees? Do you simply want to advertise your brand? Are you trying to promote customer loyalty? The next question to ask is your financial capacity. While one promo product may seem better than the other, will it fit your promotional budget? Will picking Tape Measure - 16' Rubber/Blue Plastic over Laser Level Kit - Picture Perfect, 600D Polyester , 5.25"L x 2.5"H x 4"W mean less items? Have you considered the add-on cost associated with each item? How different will the printing cost be if you choose one item over the other? Third on your list of factors to consider should be your market. A good understanding of your audience should give you a clue as to what your niche would be more likely to appreciate. Fourth, find out if your chosen distribution strategy would still apply to both giveaways. This is especially useful if you are trying to evaluate the difference between two advertising specialties from very different categories. For example, you've decided that packaging the item as a mail out gift is the best way to go. If you are in the process of choosing between a bag and a mouse pad, it would be helpful to find out the delivery cost difference between the two items. Branders offer the most comprehensive collection of promo products online. Branders is the only online source that allows you to "see before you buy". Preview your imprint on your promo items before you make a decision with our hi-tech production-realistic PhotoSample technology.
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