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Promotional Item Comparison: Tape Measure - Black Rubber, 16' vs. Screwdriver - Pocket 4-in-1How does Tape Measure - Black Rubber, 16' compare with Screwdriver - Pocket 4-in-1? Before having both products go head-to-head, it is critical for you to know that by adding customized items to your marketing mix, you are already amping up your technique. Promo giveaways give your brand more marketing mileage than most traditional methods of marketing. Often, these tangible items are kept by your client for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Tape Measure - Black Rubber, 16' and Screwdriver - Pocket 4-in-1 offer certain benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main goal. Figure out what the purpose of this strategy is. Is the custom product a prospecting tool? Will you use it to motivate personnel? Do you simply want to advertise your brand? Are you trying to encourage customer loyalty? The second question to ask is your budget capacity. While one promotional product may seem better than the other, will it fit your marketing budget? Will picking Tape Measure - Black Rubber, 16' over Screwdriver - Pocket 4-in-1 mean less items? Have you considered the add-on cost associated with each item? How different will the imprinting cost be if you choose one product over the other? Third on your list of things to consider should be your market. A firm understanding of your target market should clue you in as to what your market would be more likely to enjoy. Fourth, find out if your chosen distribution method would still work for both items. This is particularly useful if you are trying to measure the difference between two giveaways from dramatically different categories. For instance, you've decided that packaging the gift as a mail out gift is the best way to go. If you are in the process of choosing between a key chain and a mouse pad, it would be helpful to find out the delivery cost difference between the two giveaways. Branders.com offers the largest selection of customized merchandise online. We are the only web source that allows you to "see before you buy". See your imprint on your promo items before you make a decision with our advanced production-realistic PhotoSample technology.
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