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Promotional Item Comparison: Leatherman Micra-Tool vs. Screwdriver: 18-in-1 Screwdriver with Storage HandleHow does Leatherman Micra-Tool match up to Screwdriver: 18-in-1 Screwdriver with Storage Handle? Before having both products go head-to-head, it is important for you to know that by adding personalized merchandise to your marketing mix, you are already amping up your strategy. Promo giveaways give your brand more marketing mileage than most commonly used methods of promotions. Often, these tangible items are kept by your customer for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Leatherman Micra-Tool and Screwdriver: 18-in-1 Screwdriver with Storage Handle offer special benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main objective. Determine what the purpose of this strategy is. Is the personalized gift a prospecting tool? Will you use it to motivate personnel? Do you simply want to market your brand? Are you trying to promote customer loyalty? The next question to ask is your financial capacity. While one giveaway may seem better than the other, will it fit your selecting? Will choosing Leatherman Micra-Tool over Screwdriver: 18-in-1 Screwdriver with Storage Handle mean less items? Have you considered the add-on cost associated with each item? How different will the imprinting cost be if you select one product over the other? Third on your list of things to consider should be your target market. A firm understanding of your market should give you a clue as to what your target market would be more likely to enjoy. Fourth, find out if your chosen distribution strategy would still be apt for both gifts. This is particularly useful if you are attempting to measure the difference between two logo items from dramatically different categories. For example, you've decided that packaging the gift as a mail out gift is the best way to go. If you are in the process of choosing between a shirt and a mouse pad, it would be helpful to find out the shipping cost difference between the two products. We have a wide array of promo products online. Branders is the only online source that allows you to "see before you buy". See your imprint on your promo items before you make a decision with our advanced production-realistic PhotoSample technology.
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