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Promotional Item Comparison: Air Freshener - House, Eco Friendly vs. Car Sunshade, 59" x 27.5" x .13"How does Air Freshener - House, Eco Friendly match up to Car Sunshade, 59" x 27.5" x .13"? Before having both products go head-to-head, it is important for you to know that by adding logo items to your marketing mix, you are already improving your technique. Custom items give your brand more marketing mileage than most commonly used methods of advertising. Often, these tangible items are kept by your client for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Air Freshener - House, Eco Friendly and Car Sunshade, 59" x 27.5" x .13" offer special benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main objective. Figure out what the purpose of this strategy is. Is the logo product a prospecting tool? Will you use it to motivate personnel? Do you just want to promote your brand? Are you trying to promote customer loyalty? The next question to answer is your financial capacity. While one logo item may seem better than the other, will it fit your marketing budget? Will picking Air Freshener - House, Eco Friendly over Car Sunshade, 59" x 27.5" x .13" mean a reduced number of items? Have you thought about the add-on cost associated with each item? How different will the customizing cost be if you pick one product over the other? Third on your list of things to consider should be your target market. A good understanding of your audience should give you a clue as to what your target market would be more likely to enjoy. Finally, factor in if your chosen distribution strategy would still be apt for both items. This is really useful if you are trying to evaluate the difference between two personalized items from very different categories. For instance, you've decided that packaging the promo item as a mailer is the best way to go. If you are in the process of choosing between a flashlight and a calendar, it would be helpful to find out the delivery cost difference between the two items. Branders offer the largest selection of custom products online. We are the only web source that allows you to "see before you buy". See your imprint on your promotional items before you make a decision with our state-of-the-art production-realistic PhotoSample technology.
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