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Promotional Item Comparison: Air Freshener - House, Eco Friendly vs. Antenna Topper - Antenna Football 3"How does Air Freshener - House, Eco Friendly compare with Antenna Topper - Antenna Football 3"? Before having both products go head-to-head, it is critical for you to know that by adding customized merchandise to your marketing mix, you are already amping up your technique. Customized items give your brand more marketing mileage than most traditional methods of advertising. Often, these tangible items are kept by the recipient for a long time. Promotional products deliver high levels of repeat visibility because of continued usage. Both Air Freshener - House, Eco Friendly and Antenna Topper - Antenna Football 3" offer certain benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main objective. Find out what the purpose of this strategy is. Is the custom item a prospecting tool? Will you use it to motivate personnel? Do you just want to market your brand? Are you trying to encourage customer loyalty? The next question to answer is your financial capacity. While one promo item may seem better than the other, will it fit your marketing budget? Will picking Air Freshener - House, Eco Friendly over Antenna Topper - Antenna Football 3" mean less items? Have you considered the add-on cost associated with each item? How different will the printing cost be if you choose one item over the other? Third on your list of factors to consider should be your audience. A firm understanding of your audience should give you a clue as to what your target market would be more likely to enjoy. Fourth, find out if your chosen distribution strategy would still work for both gifts. This is especially useful if you are attempting to evaluate the difference between two promo merchandise from very different categories. For example, you've decided that packaging the gift as a dimensional mailer is the best way to go. If you are in the process of choosing between a bag and a notebook, it would be helpful to find out the shipping cost difference between the two items. Branders.com has the largest selection of personalized products online. We are the only online source that allows you to "see before you buy". See your logo on your promotional items before you make a decision with our hi-tech production-realistic PhotoSample technology.
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