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Promotional Item Comparison: Air Freshener - Circle, Eco Friendly vs. Air Freshener - Oval, EcoFriendlyHow does Air Freshener - Circle, Eco Friendly fare in comparison with Air Freshener - Oval, EcoFriendly? Before having both products go head-to-head, it is critical for you to know that by adding customized merchandise to your marketing mix, you are already improving your technique. Customized items give your brand more marketing mileage than most traditional methods of advertising. Often, these tangible giveaways are kept by your client for a long time. Promotional products deliver high levels of repeat exposure because of continued usage. Both Air Freshener - Circle, Eco Friendly and Air Freshener - Oval, EcoFriendly have particular benefits that work to their advantage. There are important factors to consider when choosing one over the other. First, you should base your decision on your main goal. Ask yourself what the purpose of this strategy is. Is the customized item a prospecting tool? Will you use it to motivate personnel? Do you just want to spread the word about your brand? Are you trying to encourage customer loyalty? The second question to ask is your budget capacity. While one promo product may seem better than the other, will it fit your marketing budget? Will picking Air Freshener - Circle, Eco Friendly over Air Freshener - Oval, EcoFriendly mean less items? Have you considered the add-on cost associated with each item? How different will the customizing cost be if you select one item over the other? Third on your list of factors to consider should be your audience. A firm understanding of your audience should give you a clue as to what your market segment would be more likely to enjoy. Fourth, find out if your chosen distribution strategy would still work for both products. This is particularly useful if you are attempting to evaluate the difference between two promotional merchandise from totally different categories. For example, you've decided that packaging the gift as a dimensional mail is the best way to go. If you are in the process of choosing between a stress ball and a clock, it would be helpful to find out the shipping cost difference between the two giveaways. Branders.com offers the largest selection of customized merchandise online. Branders is the only online source that allows you to "see before you buy". See your logo on your advertising specialties before you make a decision with our hi-tech production-realistic PhotoSample technology.
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